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*MartinSilvertant

Dutch entropy
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About Varied / Professional Premium Member Martin Silvertant24/Male/Netherlands Groups :icontemple-of-typefaces: #Temple-of-Typefaces
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My name is Martin Silvertant and I'm a Dutch graphic designer, web designer & coder (HTML & CSS), illustrator, type designer, typographer, writer, amateur planet hunter and aspiring electro producer. Indeed I practice too many things relative to the hours a day counts and so I alternate between each practice depending on the time of the year.

I'm a very opinionated and rather eccentric person. Undeniably I live in my own little bubble, and I prefer it that way. I consider myself to be very open and honest but I do regard the scientific protocol highly—which, among other things implies I'm very skeptical of people's opinions and convictions (in other words, indirect evidence); I have to be able to verify things before I give too much credit to it. Like any human though, I'm fairly easily deluded which is exactly why the scientific protocol is so relevant to me. These kind of delusions however are part of the fun in the context of a debate so I invite you to take part in a debate with me on such subjects as astronomy, cosmology, philosophy and ethics. Actually, start a debate about anything you wish with me and just see if I will take the bait. I'm always looking for intellectual discussions; both for educational and recreational purposes.

I have Asperger syndrome so my capacity for empathy is fairly low and I'm actually proud of that fact. It allows me to think rationally rather than emotionally and also allows me to be comfortable discussing taboo subjects most people don't dare to come near—so be as provocative as you like.

And finally, I want to share my personal interests in case you happen to have the same interests and are willing to share your work or ideas or could relate to me in other ways. My syndrome gives me an obsessive personality and although I have no formal education about most subjects I studied, I pride myself in having relatively deep knowledge; this however does go at the expense of general subjects which do not interest me [referring back to my bubble statement]. Current obsessions of mine are astronomy, cosmology, physics, philosophy and type design. I also used to extensively research esoteric theology and Jewish mysticism.


Which of the following three typefaces do you prefer? Why? 

48%
13 deviants said Akzidenz Grotesk
37%
10 deviants said Helvetica
15%
4 deviants said Arial

Why Helvetica is not great

Tue May 7, 2013, 11:42 AM


Why Helvetica is not great


Type design is a rather obscure profession but even the typefaces themselves don’t get too much attention by the general public. Most people could only name a few typefaces, but among those few are always Times New Roman, Arial and Helvetica. Well-known and popular or not, in this article I will show you why Helvetica is not the great typeface people perceive it to be.

Helvetica by *MartinSilvertant
Figure 1

The designer
Arial is often frowned upon due to its history, but what most people don’t know is that Helvetica has a very similar history. A bit different, but as far as I’m concerned it’s just as dubious and embarrassing. As most people who are interested in typefaces might know, Max Miedinger is the designer of Helvetica. However, what most people probably don’t know is that Max Miedinger was not a type designer. Miedinger studied typesetting between 1926 and 1930 and later became a typographer for Globus department store’s advertising studio in Zürich. As a typographer he obviously saw a lot of type, and he became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei (Haas Type Foundry), so without a doubt he had expertise in type. However, this is very different from being a type designer, and this tends to show.

Haas-ProArte- by *MartinSilvertant
Figure 2


In 1954 at around age 44 he designed his first typeface, called Pro Arte. It’s a condensed Egyptian (slab serif) like many of its contemporaries. In general Pro Arte is quite nice, but the letters K, Q and the ampersand (&) show he isn’t quite the master type designer people nowadays may perceive him to be when they think of Helvetica. To humor you, this is what I perceive to be wrong with Pro Arte:

K – The slab serif on the arm and leg are positioned too far to the left. Or, if Miedinger would insist on keeping the gaps in between the slab serifs consistent with the gaps in H/U/V/W/X/Y, he would have to change the angle of the arm and leg a bit. It’s an easy fix, but it’s a bad mistake to make in the first place.
Q – I have to say, I find this swash-like tail of Q quite attractive, but then I would expect some elements of the same stroke weight somewhere else in the typeface. The tail is simply not heavy enough.
& – The ampersand looks like it belongs to a completely different typeface; the top isn’t heavy enough, the thin stroke should go more gradually from thin to thick (a bit more weight in the curves), the curves look wobbly and for some reason the ampersand features quite thin and elegant serifs. The glyph is simply more refined than all the other letters. Also, the fact that the glyph is slightly flattened at the left and top left and right sides makes it consistent with the large vertical parts of the slab serifs in other letters, but it makes the ampersand look quite awkward. I don’t know what the solution should be for this, but sufficed to say the current ampersand is seriously flawed.

Plagiarism?
Alright, so Miedinger didn’t do a perfect job with Pro Arte. That shouldn’t deter any type designer from making more typefaces. Eduard Hoffmann—who was director of Haas Type Foundry by the time Miedinger joined—recognized Miedinger’s talent and commissioned a new typeface. The reason this typeface was being commissioned is because the typeface Akzidenz Grotesk [bottom line of figure 3] (released by Berthold Type Foundry in 1896 under the name Accidenz Grotesk) was hugely popular at the time, and Haas Type Foundry became alerted to the fact that they were missing sales because all Swiss designers were specifying Akzidenz Grotesk from Germany. The Swiss wanted some of that market share, and so Haas Type Foundry requested a typeface like Akzidenz Grotesk.

Akzidenz by *MartinSilvertant
Figure 3

Akzidenz Grotesk was based on Scheltersche Grotesk (released by Schelter & Giesecke Foundry in 1880) and both these typefaces served as models for Helvetica. In fact, if you compare Helvetica with Akzidenz Grotesk, you might notice the general proportions are exactly the same. Conscious decisions were made to keep the proportions the same so it was possible to substitute one typeface for another without having to re-set the whole text. This is also why Arial was designed with the same proportions as Helvetica. Arial was based on Grotesque 215 but redrawn to match Helvetica in weight and proportions.

In figure 4 you can see the authentic documents showing the working process of plagiarizing (or at the very least being greatly influenced by) Akzidenz Grotesk. The top lines on the right are Helvetica in progress and each second line is Akzidenz Grotesk. Image provided by Nick Shinn (type designer and founder of Shinntype).

NickShinn-shows-how-Miedinger-rippedoff-AkzidenzGr by *MartinSilvertant
Figure 4

Neutrality
While the antique grotesque typefaces were warm, Helvetica was designed to be neutral; compared to Akzidenz Grotesk, Helvetica is rather cold. This neutrality was exactly what the world of design needed at the time. Suddenly a lot of big companies got rid of their hand-lettered, decorative type and replaced it with this new typeface called Neue Haas Grotesk—which would later be called Helvetica so it would be easier to market internationally. While the Bauhaus and De Stijl movements were all about minimalist modernism, the post-war mentality abandoned austerity and embraced midcentury modernism; neutrality and impact were the new modern style—something which Helvetica (and the contemporary Univers) provided. As such Helvetica became a hugely popular typeface, and during the 60’s it had major impact on the advertising industry and on corporate branding. Not only was the typeface supposed to be neutral, but as Helvetica became synonymous with modern design, it also neutralized the whole design industry and impacted modern consumerism in a major way. It set some of the aesthetics we still cherish today, and Apple played a major role in that by using Helvetica as a system default typeface. Look at figure 5 for a comparison between a Coca Cola advertisement from the 60's (left) and the 70's (right) where Helvetica is used. It's still looking clumsy, but for the time this was a major improvement, and a big step towards commercialism.

Ad by *MartinSilvertant
Figure 5

Helvetica may have been neutral in the 60’s, but ironically enough Helvetica is definitely not a neutral typeface. It’s quite cold, but not neutral. In fact Helvetica is highly prolific. A typeface like Franklin Gothic is what I would consider neutral. If you can recognize the typeface straight away, it’s obviously not a neutral design. As such, it's definitely not a typeface to use for any and every project. Every project should be treated individually, and so it seems unlikely that Helvetica would be the optimal choice for each project. In fact, Helvetica isn’t an optimal choice at all, but more about that later.

Modernism
So Helvetica isn’t in fact neutral. Is it modern? Certainly it’s mid-century modernism, but since Helvetica is based on the same model as typefaces from the late 19th century, you can’t really consider that modern as in, contemporary. The design of ‘a’ with the curve going from the top of the belly to the stem is an antique design, stemming from the Egyptians (slab serif typefaces) from the early 19th century. So next time you’re selecting a modern typeface for your project, consider if you want genuine modernism or 19th century modernism.

Clarendon by *MartinSilvertant
Figure 6

A default typeface
Have you heard the phrase ‘When in doubt, use Helvetica?’. If you have, forget it immediately. As I explained, every project needs to be treated individually, and so when you’re in doubt you should either do more research on typography and branding, or do more market research on your product. Simply selecting Helvetica when in doubt is lazy, and you’re not much of a designer by doing so. In fact, Helvetica has become so prolific that although it’s still considered a designer typeface, it’s actually increasingly becoming the amateur designer’s typeface. It comes with OS X by default and for a Windows user it’s also very easy to get, and the problem with these kind of default fonts is always that everyone has already seen them, and any amateur has access to it and will likely misuse the typeface, which further stigmatizes the typeface just like it did with Comic Sans. Besides, Helvetica is absolutely everywhere on the streets, and I simply tire from seeing it. Many designers still cling to Helvetica, but a truly professional designer won't limit himself to one typeface, or select a typeface for a project because it's his favorite. A type designer or typographer may even not want to use Helvetica at all, both because they recognize there are better typefaces around or because they want to avoid using a system default font.

Helvetica-Warning by *MartinSilvertant
Figure 7

Better typefaces

Helvetica is by no means a bad design. It could easily be improved (have you noticed the weak design of the belly of ‘a’?), but it was a wonderful typeface in the 60’s and 70’s and it’s still a nice typeface today. But have you seen other sans serif typefaces lately? I strongly suspect that if Helvetica is your favorite typeface, you simply haven’t seen a lot of professional typefaces. Typefaces like Trivia Grotesk, Voice, Bulo, Sixta, Adelle Sans, Argumentum, Supria Sans and Air Soft are certainly not for every project, but they’re very attractive grotesque typefaces. Grotesque isn’t my personal favorite style though (but personal preference shouldn’t matter much when considering a typeface for a project); I’m very fond of humanist sans typefaces and typefaces with some quirks. Typefaces like Winco, Ideal Sans, Sonus, Tabac Sans (Figure 8), Andes, Uniman and Karmina Sans are absolutely amazing to me.

52464 by *MartinSilvertant
Figure 8

Better alternatives to Helvetica
If you’re simply in love with Helvetica’s aesthetic though, there are still plenty of better alternatives and even better renditions of the Helvetica model (like Aktiv Grotesk [bottom line of figure 9], Vaud or Haas Unica for example). If you enjoy the general style of Helvetica [top line of figure 9] but you want something less antique, Univers is a great alternative. It should also be said that Helvetica is nice as a display type, but it’s very bad in long texts; it tires the eye easily. On the web Helvetica is off even worse, as it renders horribly on Windows. For the web I would much rather use Arial than Helvetica because the hinting is better, so it renders better on screen. I believe Helvetica Neue renders better on the web, but most companies seem to use Helvetica rather than Helvetica Neue.

Aktiv by *MartinSilvertant
Figure 9

Choose objectively
By the way, is it not strange that Arial is frowned upon for being a copy of Helvetica, while Helvetica is a copy of Akzidenz Grotesk and Akzidenz Grotesk is a copy of Scheltersche Grotesk? When people seem to speak from authority, we tend to listen to what they have to say, but in the design field a lot of opinions are often mistaken for facts, and a lot of these opinions are often based on ignorance. Arial is not the horrible typeface people make it out to be, and Helvetica is not the great typeface people make it out to be. Neither one is absolutely amazing to me, but they're both good typefaces. The reason for writing this article is not to mock Helvetica, its history or its designer, but rather to offer perspective from a professional type designer, and so you might reconsider whether to use Helvetica for your next project. Not because it's a bad typeface, but because we've seen it far too often for over 50 years, there are an impressive amount of other professional typefaces to choose from, and no typeface is perfect for each and every project. It’s nice to have a favorite typeface, but it doesn’t speak of a good designer to use a typeface because it's your favorite. Choose your typefaces as objectively as possible.


Journal History

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*MartinSilvertant
Martin Silvertant
Artist | Professional | Varied
Netherlands
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Critiques


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Comments


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:iconmtomsky:
*mtomsky May 14, 2013  Professional Artist
Thanks for the watch!
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:iconanimaxiomart:
~AnimaxiomArt May 7, 2013  Hobbyist Traditional Artist
Thank you for your interest in my artwork! I enjoyed looking through your gallery. I studied typography and graphic design in school as a side-interest, but the lessons I learned from those classes really carried over into my artwork. Looking through your gallery and reading some of your posts helped me re-visit some of those things I studied back then. Keep it up!
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(1 Reply)
:iconpandasennin:
~PandaSennin Apr 29, 2013  Student Filmographer
Hey man ik zag wat van jouw discussies met :iconplaguejester: en ik moet zeggen dat je best veel weet. Ik vond dat ik dat even moest zeggen. Fijne dag nog.
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(1 Reply)
:iconmtcarpenter:
~MTCarpenter Apr 28, 2013  Professional General Artist
Thank you for taking the time to go through my gallery and comment on some of my projects. I feel like sometimes I'm posting stuff into the great void and never hear anything about it - good or bad.
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(1 Reply)
:iconalteaven:
~Alteaven Apr 26, 2013  New member Hobbyist General Artist
I almost forgot to thank you for faving!
Thank you for the fave & comments =D
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:iconluwolvescas:
*LUWOLVESCAS Apr 25, 2013  Hobbyist Traditional Artist
ff een vragie, waarom staan er allemaal van die lijpe letters op je page, voooordat ik eindelijkbij de messages kom?.......

p.s. mn eerste nederlandse bericht op dA....:iconderplaplz:
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(1 Reply)
:iconpianof:
Typeface articles very interesting to read. Thanks for sharing, and looking forward to the next installment!
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(1 Reply)
:iconsleyf:
*sleyf Apr 4, 2013  Hobbyist Traditional Artist
Thanks so much for the favourites and the lovely comments too! :hug:
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:iconalexanderpaupoff:
Thank you for all your kind and lovely comments :hug: :tea:
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:icontomwasilewski:
*TomWasilewski Apr 2, 2013  Hobbyist Photographer
Thank you very much Martin:) Thank you for your visit and all the kind words!:)
Have a wonderful week!:)
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:iconjestloo:
Mood: Enjoying The Show *Jestloo Apr 2, 2013  Hobbyist Traditional Artist
Your icon is mesmerizing. 8)
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:iconthegalleryofeve:
Mood: Joy =TheGalleryOfEve Apr 1, 2013  Hobbyist Digital Artist
Welcome to our group #TutorialsForYou Martin!!! :hug:
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(1 Reply)
:iconthegalleryofeve:
Mood: Cheerful =TheGalleryOfEve Mar 22, 2013  Hobbyist Digital Artist
Happy Birthday Martin!!! :party::cake::happybounce: ... I hope you're having a wonderful day!!! :iconflyingheartsplz::aww::iconflyingheartsplz:
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:iconnicswaner:
^NicSwaner Mar 22, 2013  Student Writer
Hey there! Hope you're having a great birthday today! :party:

Keep being awesome!
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:iconruri-pon:
*Ruri-Pon Mar 22, 2013  Hobbyist Digital Artist
happy birthday! may you have the greatest time today! :iconbrohugplz:
i'm looking forward to more of your fonts~ ;w;
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:iconnymphont:
~nymphont Mar 22, 2013  Professional Digital Artist
Hey you, happy birthday :D
<3
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(1 Reply)
:icondorjejampel:
=DorjeJampel Mar 22, 2013  Hobbyist General Artist
Hi Martin! Fantastic group and fantastic article. Thanks a lot for watchin my calligraphy and for your comments!
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(1 Reply)
:iconmcflyky:
Slappy Birpday!!

(it is your birthday, right?)

If it's not then, well.. How are you today?
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:iconmasklin8:
~Masklin8 Mar 17, 2013  Professional Filmographer
Wow, my font has been favved by a connossieur! Thanks!
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